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This domain merchantdental.com states the following, "Proudly Serving the East Valley for Over 30 Years." We analyzed that the webpage said " 2525 South Rural Road,." It also stated " When You Need a Dentist in Tempe with a Personal Touch, Call us! Dr Merchant is an Emergency Dentist that You Can Count On! Schedule Your Check-Up Today. Well help you get back on track with your oral hygiene and resolve any problems that may be developing. Simply contact our office and schedule an appointment for you and your family today! Dr Merchant and Dr." The header had tempe dentist as the highest ranking search term. It was followed by 24 hours emergency dentist, phoenix 24 hours emergency dentist, and tooth ache which isn't as ranked as highly as tempe dentist. The next words they used was implants in Arizona. was also included but could not be viewed by search parsers.